RCBC Bags Gold Anvil for Brand Refresh Campaign at the 53rd Anvil Awards
Rizal Commercial Banking Corporation (RCBC) and RCBC Savings Bank took home Gold and Silver Anvil trophies, respectively, during the 53rd Anvil Awards Gabi ng Parangal held at the Shangri-La at The Fort in Bonifacio Global City, Taguig.
RCBC won the Gold Anvil in the PR Programs category for “We Believe in You: Refreshing RCBC’s Image and Promoting Brand Love through its New Brand Philosophy”, a brand refresh campaign which successfully captured the interest of its millennial depositors with its new corporate identity design and brand philosophy.
RCBC Savings Bank’s “Using Social Media as a PR Tool to Make Banking Relevant for Filipino Millennials” received a Silver Anvil in the PR Tools category for successfully engaging millennials in the world of banking.
Considered the “Oscars” of the local public relations industry, the Anvil Awards is an annual competition held by the Public Relations Society of the Philippines to recognize outstanding PR programs and tools implemented in the previous year.