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RCBC CITED FOR INNOVATION IN FIIA 2011

Rizal Commercial Banking Corporation (RCBC) recently gained the nod of financial experts in Asia when it made the list of top notable innovators during the Financial Insights Innovation Awards 2011.

The FIIA 2011, one of the most anticipated banking awards in the region, cited RCBC's AccessOne eShop as among the business solutions noted for leveraging technology to deliver innovative consumer services and competitive industry advantages.

"This citation is certainly a most welcome development as it affirms all of our efforts to effectively deliver greater customer value through innovative and I.T.-based platforms," said Ismael R. Sandig, RCBC EVP & Retail Banking Group Head. "This will only inspire us to further develop more progressive solutions that will expand our retail lines and open up more markets."

RCBC AccessOne eShop takes advantage of the bank's web-based access portal to give its online banking clients the capability to shop via the internet. Once they log on to www.rcbcaccessone.com, they can gain entry to the website of Tradeport (www.tradeport.com.ph), the extensive eMall where registered users nationwide can shop online and have their orders delivered right to their doorsteps.

Once RCBC AccessONe eShoppers place their orders, they can quickly initiate payment via their RCBC account. The amount will be debited automatically when they click the "submit" button that completes the transaction, and their products will be delivered the following day.

IDC Financial Insights, organizers of FIIA 2011 that was held in Singapore, stated that initiatives like these, which are mostly hinged on mobile online systems, reflect how banks in the Asia Pacific region are aligning their service delivery models to evolving customer adoption patters. The trend also indicates how banks are focused on refining their product propositions to enhance the way they engage their customers and transform their business.