RCBC MyWallet, the country’s only free ATM that does not require any maintaining balance, recently scored a double victory when two big groups signed up for its services, which effectively opened an opportunity for the bank to market to a huge untapped market. The Retail Banking Group forged a co-branding agreement with the UST Alumni Association, which will make the RCBC MyWallet the official ATM service provider of the organization’s over 250,000 members. As part of the deal, RCBC will provide USTAA its own specially designed membership card, which members can also use as their ATM.

Also signed recently was a similar agreement with OmniPrime Marketing Incorporated, the ticketing service provider of the MRT. Under the partnership, MRT passengers will soon be given RCBC MyWallet ATMs, which they use to gain entry to the train terminals. Passengers holding RCBC MyWallet cards will now only have to flash their cards in the turnstiles to automatically have their balances debited the fare amount and be allowed into the passenger loading area. To keep on using their cards, cardholders will only have to reload every time their balances are used up. The agreement gives RCBC access to the MRT’s regular patrons who approximate about 700,000 daily.

RCBC Executive Vice President and Retail Banking Head Ismael R. Sandig says, “This is just our way of fulfilling President Lorenzo Tan’s ambitious vision for RCBC to serve 5 million customers in 5 years. I’d say we’re on our way.”

From left to right: Mr. Ismael R. Sandig-EVP & Head, Retail Banking Group, RCBC ; Mr. Lorenzo V. Tan-President & CEO, RCBC; Hon. Simeon L. Kintanar- Chairman of the Board, Omniprime Marketing, Inc. ; Ms. Annabelle A. Margaroli- President, Omniprime Marketing, Inc.

From left to right: Mr. Ismael R. Sandig-EVP & Head, Retail Banking Group,RCBC ; Mr. Lorenzo V. Tan-President & CEO (RCBC); Ms. Laura S. Acuzar-President, USTAA ; Ms. Celestina C. Ng - Treasurer, USTAA